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The first thing everyone is going to wonder when you start promoting your podcast is, “What is it about?”
You need to be clear on the focus of your show and ideally will choose a topic that you already have some knowledge of and/or interest in.
Once you have a topic, ask yourself, what unique insight or value do you have to offer?
Another question to ask yourself is if this a topic that you’ll be able to produce enough content on?
Some topics may seem exciting at first, but when you start considering what episodes you could create around them, you may realize you need a different topic.
Finally, can you narrow your topic down? It’s important to niche down to something specific, rather than keeping it broad.
For example, talking about healthy eating is great, but it may be too broad to build — and keep — an engaged audience.
Niche down to something more specific to create the most loyal fanbase – find your people!
When you niche down your listeners will feel as though you’re talking directly to them. They don’t say “the riches are in the niches” for nothing.
The more specific your niche, the easier it will be to create episodes that will keep your ideal listener coming back for more.
For example, instead of using the broad topic of healthy eating, niches for this subject could be:
- Nutrition fundamentals
- Specialized diets e.g. paleo, gluten-free, vegetarian, vegan, etc.
- Meal planning and prep
- Mindful eating … you get the idea!
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